“Our new name, BlueHub Capital, embraces our national reach and speaks to our innovation and financial expertise in serving the needs of low-income communities,” Ms. Cherry added.
BlueHub Capital has a long track record of reinvigorating communities by financing affordable housing, child and youth programs, schools and health care facilities; renovating commercial real estate in distressed neighborhoods; introducing solar power to help contain energy costs of low-income families; and lending to homeowners facing the threat of foreclosure. To date, BlueHub Capital has invested over $1.4 billion in projects and has leveraged over $7 billion in public and private investment in underserved communities nationwide.
Why BlueHub Capital?
“Blue” refers to the concept of a blue economy, which first emerged more than a decade ago. In its current 3.0 incarnation, the blue economy seeks to marry creativity, innovation and entrepreneurship to create economic benefit for all the people and communities we serve. We participate in blue economy goals by using our financial innovation expertise to create affordable housing and community facilities that reflect the needs and interests of community residents, to provide new mortgages to homeowners in default or foreclosure, and to promote job creation, sustainability and resiliency. The idea of the blue economy assures that our economic thinking continues to focus on achieving an equitable prosperity that includes low-income people and communities.
More About the BlueHub Capital Rebranding
BlueHub Capital’s rebranding includes a striking new logo and tagline—Investing in people and communities for an inclusive future—underscoring its commitment to meet the evolving needs of the communities it serves.
Reflecting the principles of the blue economy, BlueHub Capital’s logo, which depicts an organic cradling of green and blue, is a symbol of the organization’s commitment to economic equity and inclusion.
Boston-based Opus Design created the brand identity and refreshed its website with development assistance from TANK Design, which is also based in Boston. Michele Levy of Brand Strategy Consulting guided the renaming process and developed the marketing strategy.
BlueHub Capital Affiliates Rebranded
BlueHub Capital has also rebranded its three main affiliates, which share the common purpose of connecting low-income communities with the resources and capital they need to thrive:
- BlueHub Loan Fund replaces Boston Community Loan Fund.
- BlueHub SUN replaces Stabilizing Urban Neighborhoods (SUN). Affiliates Aura Mortgage Advisors LLC and NSP Residential LLC are keeping their names.
- BlueHub Energy encompasses BCC Solar and the range of Boston Community Capital’s sustainability work.
Website and Email Addresses
BlueHub Capital’s new website is www.bluehubcapital.org and email contacts end with @bluehubcapital.org. For example, info@bluehubcapital.org
